When you are working on a new website for your business regardless if it’s small or big, it is vitally important to know that good websites are those that keep people from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. So for example, there are those who give more importance on aesthetics while others prefer to make it usable. If you can meet all the criteria for what is deemed to be imperative in website design, then you can expect yours to be great.
Number 1. Appearance – no one wants a site that looks boring but if it’s too flashy, it may be turned away as well. As a matter of fact, the best website design is achieved by being able to strike a balance between a site that looks too fancy and boring.
Colors can be used in drawing emotional attachment from its viewers which can improve their willingness in making transaction to your site. You may not believe it, the psychology of colors has been proven to be very effective and thus, it is used widely by professional website designers in an effort to manipulate message to its visitors. The design must not look confusing or too complex but instead, it needs to resemble the business and to what services and/or products you offer.
Number 2. Website purpose – before you begin on website development, it is essential to set your objectives first and ask yourself on how you want visitors to benefit from your page. The content on the website ought to be regularly updated and keep in mind that it is very easy to tell whether the site has been updated or not. The homepage works like a resume so a bad one will negatively reflect the business. Basically, to reflect the main objective and to what it is that you’re trying to do is what you want the content of your site to become.
Number 3. Usability – because of the reason that the internet is providing great amount of information, it is fairly difficult to grasp other people’s interest and attention and make them stay on your site for long. For any website visitor, among the biggest turn offs is poor visibility. This is exactly the reason on why there are countless of web designer and developers who make sure that the site they’re working on is navigable and user friendly.
As you talk to your web developer regarding the design of your website, they will tell you that it should not take more than 4 clicks to reach to a specific section of your page. Rather, professionals make sure that they’re applying a general rule of reaching to designated sections in no more than 2 clicks.