The reason why you’re here is because you eventually realize that for a successful branding of your business or even a new investment, you need to have a particularly good logo. In the earlier days of branding and marketing, you probably would have to pay top dollar in order to hire someone to come up with a logo for your company; but thanks to the availability of online tools, some of which are even offered for free, you now have the chance you make your own DIY logos without even spending money. Well, the only challenge really is figuring out a way to create a logo that will be completely unique to your business or brand.
Find a Good Online Tool
The first step in the entire process of making your own logo is to find the best online tool which will offer you the assistance you need. You can choose a free tool or invest in a premium tool that usually charges less than $20.
Figure Out a Shape
You probably have heard people saying that the first thing you must come up with is the text or figure to incorporate in your logo, but we believe that the shape is a more important foundation. The shape is vital because it will be the base of your design. Based on it, you will then start playing with the sizes, effects, and colors.
The Simpler the Better
Bear in mind that in creating logos, keeping it simple will do the trick. In fact, it’s a very common mistake for beginners to go the extra mile to make their logos fancy, eventually overdoing it. Truth be told, the only two things you need to spend a lot of time on are the shape and font. If you insist on using too many colors or fonts, there’s a chance the message you are trying to convey to your targeted audience won’t be relayed.
Copying is Prohibited
Another very important rule in creating a logo is to make it as original as possible. This right here is the very essence of being unique. And if you insist on copying some elements of another logo, you end up losing because it is more likely that you’re copying from a bigger and more established brand.
Thinking Outside the Box
Finally, be sure you think outside the box and leave conventional concepts and ideas behind. As a matter of fact, the very reason why brands fail in creating a unique logo that will stand out from the rest is because they don’t acknowledge the importance of deviating from what’s conventional and common. The only way for you to succeed in creating a unique logo for your brand is by being daring enough to be different.