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Trade Show Booths’ Success Tips It is important to maximize your return of investment on your trade show booth after all the time, effort and money you spent putting it up. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. You can start by going to events related or unrelated to your industry, and recognizing and assessing new marketing ideas. Go around a trade hall and observe what the others are doing with their exhibits. Look for the booths that attract a consistent crowd and converse with the staff about their methods for drawing attention. So how can you attract booth traffic to where you are?
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To make a good first impression, use a large signage and strong graphics in your display area. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. Hanging signs that have unique forms can likewise solicit people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
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Instead of giving away cheap, nondescript promotional items, be different by handing out big-ticket prizes in raffles and fun games related to your industry. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. The sign-ups can be included in your mailing list after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. Maybe you want instead a professional shoe shine service who can polish prospects’ shoes while your staff talk to them about your company? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged. People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. It is also one way to increase your social media presence by tagging the visitor on the picture and posting it on social media channels to be viewed by all of the attendee’s friends.