How You Can Encourage Healthy Competition Among Salespersons in a Team
The main aim of business is to make as many profits as possible, and one of the ways to make profits is to increase the sales levels of the firm. Thus, you need to have the best sales team with necessary sales skills to help reach targets. However, as a proprietor, you should not only focus on sales team competition to improve the productivity and sales of the team. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.
Do away with unproductive salespeople – In every sales force, it is evident to have people who cannot meet sales targets no matter how small the targets are and regardless of efforts made to facilitate sales. You may have tried training and coaching them, but there is no effect at all. Let not your efforts go in vain, and it is high time that you did away with them but also remember to advise them that the sales job is not suitable for them. This way, you will save the company resources that could be spent on salaries of unproductive workers.
Train the best salespersons – Use the little resources the business has to train potential and capable salespeople so that they can deliver efficiently.
Provide a conducive atmosphere – Give direction to the sales team. Facilitate the sales team with materials that they require so that their work is made easier and enjoyable and they will be motivated. Teach them to be self-driven, and they can only work efficiently in an environment which is suitable for them.
Insist on total accountability – Every person in the sales team is responsible for their actions in their daily work and results. You can easily monitor actions of individuals with proper accountability measures.
Give improvement opportunity to every staff of sales team – You can to this by showing them how to utilize their time efficiently so that there is no wastage. Proper use of time in sales translates to high sales. Help them to do proper planning of time to avoid time wastage.
Have a joint agreement on sales targets – Do not set goals for the sales team but rather have a unanimous agreement with the team on reasonable targets which are achievable within certain time intervals.
Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. You can get sales information which can influence other factors in the business. Informed decision making using sales report information is beneficial to the firm in strategic planning.
Through proper facilitation, the sales team will continuously improve their performance. Do not forget to reward best performing team. Focusing on all the above factors will increase the productivity of sales team.